To be allowable for tax purposes, the legislation states that you must ensure that the gifts being made are not food, drink or tobacco, nor is it a token or voucher exchangeable for goods and that the cost of the gift (together with the cost of any other such gifts given to the same person in the tax year) does not exceed £50. The gifts must contain a conspicuous advertisement for your business, and you must ensure that the advertisement is on the gift itself, and not just on the wrapping.
However, if you are providing free samples of a new product that you are promoting at the event, assuming they satisfy HMRC criteria that they are “provided in the normal course of your trade”, and “given with the object of advertising to the public generally”, then you will be able to claim a full deduction for the cost of the free samples.
By Jo Nockels
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