Call us 0800 0523 555

Contact Us

*COVID-19 update: Many of our shops and offices are now open for face to face meetings with strict social distancing measures in place. We also offer telephone and video consultations for all new clients in order to discuss your needs. Find the latest COVID-19 information available for your business.

Marketing essential to a small firm's success, says expert

Small businesses are being advised to make sure they put a lot of focus into marketing, or else struggle to make a living.

Marketing expert Stefan Drew said that small firms should look to gather information wherever they can, but not put a lot of time into things that do not work.

Furthermore, he explained that while starting a business is never easy, getting the marketing tone correct is just as difficult - but more important.

And on what he believes is the best platform to use, he added: "They [small business owners] seem to think that marketing means they have got to get an advert out there.

"I rarely advertise in a newspaper or a magazine. I advertise a lot online but never on a newspaper or in a magazine. It is just too expensive."

Research from the Association of Professional Staffing Companies, published earlier this week, revealed that the marketing industry is increasingly looking to recruit temporary workers - perhaps to help with the initial development of a small firm's marketing.

Posted by Thomas Fletcher

Call us today to make an appointment with your local office

Consultations available by telephone or video

0800 0523 555

Contact Us