Contact Us
HM Revenue and Customs (HMRC) has launched a new advertising campaign designed to encourage people to send in their 2011-12 tax return.

It is urging people to find their "inner peace" and submit their return online well ahead of the January 31st deadline and pay the tax that they owe at the same time.

The department is trying to tap into the emotional relief that people feel when they are up to date with sending in their tax details, with the adverts featuring people enjoying life after a tax return is submitted.

HMRC's campaign features radio, newspaper and poster adverts, while new digital advertising will also be used in an attempt to reach more people than ever before.

Indeed, around 10.6 million people will be asked to submit a Self Assessment tax return for the 2011-12 financial year, with penalties in place for those who miss the January 31st deadline next year.

Posted by Emily Smith

Date published 17 Dec 2012 | Last updated 17 Dec 2012

Choose the right accounting firm for you

Running your own business can be challenging so why not let TaxAssist Accountants manage your tax, accounting, bookkeeping and payroll needs? If you are not receiving the service you deserve from your accountant, then perhaps it’s time to make the switch?

Local business focus icon

Local business focus

We specialise in supporting independent businesses and work with 80,684 clients. Each TaxAssist Accountant runs their own business, and are passionate about supporting you.

Come and meet us icon

Come and meet us

We enjoy talking to business owners and self-employed professionals who are looking to get the most out of their accountant. You can visit us at any of our 409 locations, meet with us online through video call software, or talk to us by telephone.

Switching is simple icon

Switching is simple

Changing accountants is easier than you might think. There are no tax implications and you can switch at any time in the year and our team will guide you through the process for a smooth transition.

See how TaxAssist Accountants can help you with a free, no obligation consultation

0800 0523 555

Or contact us